Lobos 1707 tequila is all about love, legacy and authenticity. It’s something the brand has managed to accomplish once, twice and once again; from its creation process through to its branding and its history.
This up and coming tequila brand began when its founder, Diego Osorio, discovered a growing interest in the spirit. Then, making use of his culture and family business of producing alcohol, he decided to take his interest one step further and launched Lobos 1707.
That family history can be traced back through every step of the process, from the oak barrels imported from Spain and Mexico to age the spirit right through to the name. “Lobos” means “wolf” in Spanish and 1707 was the first year Osorio’s family started producing spirits.
While his family supported Osorio’s idea to break into the spirits world independently, they never really thought it would grow to be anything bigger than a half-hearted passion project.
Now, Lobos 1707 is taking the tequila world by a storm, one smooth, sweet, sherry-edged sip at a time.
Lobos 1707 Tequila prices and bottle sizes
Bottle | Size | Price (USD) |
---|---|---|
Lobos 1707 Tequila Joven | 750ml | $48 |
Lobos 1707 Tequila Reposado | 750ml | $55 |
Lobos 1707 Mezcal Artesanal | 750ml | $59 |
Lobos 1707 Tequila Extra Añejo | 750ml | $160 |
Celebrating the strength of the pack
Lobos 1707 looks both backwards and forwards when it comes to producing tequila. Backwards, in the sense that its sherry barrel finishing was inspired by Osorio’s own ancestors from the 16th century, who sailed from Spain to Mexico with oak barrels that gave their locally produced liquor a unique, smoother finish.
And forwards in the sense that those methods are combined with 21st-century flavor profiles, modern designs, and that sleek, smooth branding and bottling. The end result? A unique, celebratory spirit with a nod to past culture and authenticity, without waving goodbye to quality or industry standards.
The brand only launched in 2020 — a sort of passion project that started with Osorio buying a small number of the aged barrels his family used for producing wine. There might have already been 900+ brands of tequila being produced in Mexico, but Osorio was — rightly — convinced he could add to the market with creative flair and a dash of his heritage.
Then, he read up on how his ancestor — who shared the same name — used those casks to ship tequila from Mexico to Spain, in 1707.
That history is just one of the things that makes Lobos 1707 unique in the world of tequila. Its fusion of both Mexican and Spanish heritage ensures it keeps tequila traditions at the forefront while incorporating Osorio’s own history into each and every bottle.
It’s something you’ll notice as soon as you’ve got a bottle of Lobos 1707 in front of you. The product design includes the Osorio Family’s Coat of Arms and the Agave Wind Rose Compass. The Osorio coat features wolves, and the Agave of the Tequila region of Mexico. It’s fusion drinking without foregoing the essentials of the spirit.
It didn’t take long for Lobos 1707’s name to get around as one to watch in the world of tequila. The brand had already found its way across the pond to Europe and that’s where Lebron James first tried the spirit, on a Mediterranean holiday.
Already convinced but wanting to give it some time, he waited until he was back home in the US before sampling the spirit again. “If it tastes great in Akron, Ohio, then I know it’s the right thing,” was his exact quote and, fortunately, Lobos 1707 tasted just as great back home as it did on holiday.
Shortly after, both Lebron and his partner Maverick Carter heavily invested in the brand, along with other big names like fellow Lakers star Anthony Davis and Arnold Schwarzenegger.
Now, the brand is growing rapidly: home to three unique tequilas and one mezcal. A highly regarded choice for anyone who enjoys a smooth, grassy-edged bottle, Lobos 1707 is just as good mixed into cocktails as it is enjoyed neat. The fifty-year-old Pedro Ximénez (PX) wine barrels used to finish the spirit are almost certainly responsible for giving this brand its unique edge.
How to drink Lobos 1707 Tequila
The beauty of Lobos 1707 is how easy it is to drink and the variety of bottles means you can enjoy it regardless of whether you’re a neat-tequila-only person or someone who would rather mix it up into a batch of cocktails.
If you’re drinking Lobos 1707 Joven tequila, you’re probably looking to do the latter. Serve this tequila at room temperature or ever so slightly on the side of chilled, if you find it too strong at room temperature. Make the most of Lobos 1707’s peppery and sweet notes by choosing cocktails that bring out each individual character.
There’s also no official preference when it comes to glassware for tequila when mixed into cocktails; just follow the suggested glassware for each individual recipe.
If you’re drinking aged tequila, you’ll want to spend a little more time enjoying it. Ideally, Reposado and Añejo tequilas should be enjoyed neat or on the rocks. This is partially due to their depth and character but also their price point: these bottles are always more expensive and deserve to be sipped slowly.
Lobos 1707 in particular is rich and buttery thanks to its unique aging process. That alone is reason to enjoy this tequila without any liquid distractions.
The best cocktails to make with Lobos 1707 Tequila
Lobos 1707 is a long-lasting and sweet tequila, which means the best cocktails to enjoy with this spirit emphasize the sweet quality or counteract it with complementary flavor profiles. Most tequila cocktails are made with Joven tequila thanks to its accessible price and more versatile notes, however some more premium cocktails are made with Reposado tequila.
The COA’s Edge
Ingredients:
- 60 ml Lobos 1707 Tequila, Joven
- 15 ml Simple Syrup
- 22ml Lime Juice
- 30 ml Pineapple Juice
- 1 small Seedless Jalapeño
- 4 slices of Cucumber
Cocktail recipes:The COA’s Edge incorporates a little of everything: it’s refreshing, zingy and just a touch spicy. To make, muddle three of the slices of cucumber before adding tequila, simple syrup, lime juice and a sliced jalapeño into a shaker together with ice. Shake before straining and pour over more ice into a rocks glass, then top with pineapple juice and garnish with a cucumber slice before serving.
Paloma De Jima
Ingredients:
- 60 ml Lobos 1707 Tequila, Joven
- 22 ml Agave Syrup
- 22 ml Lemon Juice
- 60 ml Ruby Grapefruit or Blood Orange Juice
- Ruby Grapefruit or Blood Orange slice for garnishing
Cocktail recipes: Fruity and ever so slightly bitter, a Paloma De Jima adds a hint of pizazz to a standard Paloma cocktail. Make one by combining agave, the tequila and lemon juice in a mixer and shake before pouring into a rocks glass filled with ice and topping with ruby grapefruit or blood orange juice. Garnish with the slice of fruit of your choice before serving.
Copper Guild
Ingredients:
- 60 ml Lobos 1707 Tequila, Reposado
- 22 ml Vanilla Liqueur
- 15 ml Sweet Vermouth
- 2 dashes of Apple Blossom Bitters
- 1 Orange Peel for garnishing
Cocktail recipes: A cocktail filled with depth and character, a Copper Guild is a warm joy to drink. To make, combine all liquid ingredients in a mixing glass and stir gently before pouring into a rocks glass — preferably with a copper dip. Garnish with the orange peel before serving.
Frequently asked questions about Lobos 1707 Tequila
A bottle of Lobos 1707 Tequila Joven starts at around $44.99 and goes up to around $150 per 750ml bottle for Lobos 1707 Tequila Extra Añejo.
LeBron doesn’t own Lobos 1707 — it’s owned by Diego Osorio but LeBron was an early investor in the brand as well as Maverick Carter, Arnold Schwarzenegger, and Anthony Davis.
Lobos 1707 Tequila is owned by Diego Osorio.
Lobos 1707 can be purchased online from retailers like Drizly and ReserveBar.